Concept development
Your housing as a communication tool
The image of a building is becoming increasingly important to building owners and users. Housing today is a means of communication that effectively contributes to an organization's brand perception. It is not only about identity and appearance, but especially about what a building concept does for and with people.
Concept development of real estate is a creative process, centered on the future users. Existing tenants can also be involved in this process. For example, by researching their specific wants and needs, these can be taken into account when developing the rental concept.
Project management TBWA Construction
Want to know more about Concept Development? Please contact Maarten Eldering.
Strengthen image and mission
Housing is a tangible, spatial representation of the tenant's identity. A building can reinforce image and team building, helping to "live a brand. Experiencing an organization's mission in the building attracts employees and visitors/customers who identify with it. They have greater engagement and, as ambassadors, help propagate and realize the mission.
Inspiring environment
An innovative office concept can also inspire, for example through sustainable and innovative high-tech furnishings, the grouping of functions that reinforce each other or a thematic set-up aimed at certain target groups. In short, housing is more than a collection of "workplaces. A clear rental concept for a building, combined with a good marketing strategy aimed at the right target group, creates a strong brand.
Healthy and sustainable workplaces
Of course, it is also about a healthy workplace that not only inspires and energizes users, but also minimizes environmental impact or even generates energy. Depending on the intended level of sustainability and image, the sustainability of a complex can be extended into the interior and sustainable office design. Consider Cradle-to-Cradle (C2C) materials, a Madaster materials passport, Turntoo products and services or local sourcing.
Identity and communication
Buildings with a clear branding and identity have an absolute added value for tenants and therefore for investors. It is therefore important to develop an integrated strategy that includes the concept, sustainability and comfort of a building in its marketing.
Value creation
The budget for successful branding of a complex often pays for itself quickly, through increased rental demand, increased rental income and value optimization of the property. Vacancy rates are also reduced because tenants are eager to move into the specific complex. Even the creation of waiting lists is no exception.
Other services
In addition to Project Management, we also provide the following services
